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7 Steps to Measuring Your Brand’s Social Media Health

Published on August 16, 2010 By SoBuzzzzz

These are things I preach and thought that Maria put this very well – so I wanted to share the article that she had written so eloquently – Thanks Maria.

Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company’s blog.  Read more...

Find out how your audience is using Social Media

Published on June 7, 2010 By SoBuzzzzz

So…I’m putting together my final installment of a 3-part workshop on Social Media Marketing and came across this amazing tool by Groundswell - backed by Forrester.

Apparently, its been around for a while, but it took me a bit to discover it and now am sharing with you. Groundswell has put together what is called the  Social Technographics Ladder. This ladder classifies consumers into 6 overlapping levels of participation. Based on  survey data they show how participation varies among different groups of consumers, globally and have recently updated their ladder to include Twitter  -  We can now see how consumers behave using social media.  Read more...

marketing myths made CLEAR

Published on January 6, 2010 By ClearFrog

Marketing Myths mad Clear

A Workshop for Small Business Owners and Entrepreneurs

This workshop debunks myths concerning:
  • Marketing Budgets
  • Attracting Clients
  • Search Engine Optimization
  • Social Networking
  • Measuring your Marketing Success
“Most new businesses simply don’t have large marketing budgets. However, that’s no excuse for not marketing. Because if you’re not getting your name out there, someone else will,.only it will be their name, not yours.” (Rickey Ex Gold – Score Business Writer)
 

Time is set aside for you to consult with marketing professionals and network your business with others.  Read more...