7 Steps to Measuring Your Brand’s Social Media Health

These are things I preach and thought that Maria put this very well – so I wanted to share the article that she had written so eloquently – Thanks Maria.

Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company’s blog.  Read more...

Need Help with Social Media Marketing?

Kelly Klein

Kelly Klein brings 11 years of traditional Marketing experience to the table, but has most recently rounded out her biography by becoming a Social Media Strategist. She is a regular Social Media workshop teacher at SCORE Austin and also facilitates Social media round-tables in Austin.

She is available to speak at your group/meet-up, or event on a variety of topics including:

Social Media Marketing – The basics, definitions and scope
How to develop and implement a Social Media Strategy
How to manage your time, SMM campaign and return on investment  Read more...

Social Media Marketing Myths

Social Media Marketing – along with traditional marketing seem to have a few common myths that people inherently believe. I’ve tried to break the lemming thought process, but when you are not immersed in the world of Marketing – its easier to believe what you have been told. Here are a few…

Myth 1. Social Media Marketing is FREE.  It is certainly free to sign up for Twitter, Linked-In and Facebook, but once you start thinking about the time and effort you put into the cost quickly rises. Think of it this whay – lets say you pay yourself $10/hour – and you blog, tweet etc a total of 2 hours a day every day - you have now  spent $560 a month- a potential print ad.  We tend to think our of time as free – and it needs to be factored in when putting together our Social Media Marketing plans.  Read more...