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High on SMM

Published on February 23, 2010 By ClearFrog

I had an amazing experience today that I wanted to share. I had the honor and pleasure of speaking at SCORE Austin this morning. If you don’t know much about SCORE – I would tell you to run, not walk to their website and check out the amazing things that this non-profit has to offer. There is an extraordinary collection of people who have succeeded, failed and succeeded again in the largest of companies and they are offering their wealth of knowledge to those who don’t have the same experience to draw upon.  They want to help small businesses and entrepreneurs succeed and will guide you anywhere from a business idea to implementation and marketing – at no cost!  Read more...

Twitter Strategy: Branded vs Individual Twitter Accounts

Published on February 7, 2010 By ClearFrog

www.twitter.com/kellykleinI came across an article by Eric Schwartzman and he did a great job of explaining the differences of running a Branded vs an Individual account for your business. My philosophy has always been, social media is just that…SOCIAL. I personally don’t want to develop a relationship with a ‘company’. I however wouldn’t mind talking to the owner or employee of one – a  big difference in my mind. 

I myself fell into the trap (for a milisecond) and started a ClearFrogMarketing twitter account and ended up discontinuing it just a week  later. The more I thought about it, the more I realized that I wanted to engage my followers in an authentic relationship – and it wouldn’t be done hiding behind an icon of an amorphous company.   Read more...

marketing myths made CLEAR

Published on January 6, 2010 By ClearFrog

Marketing Myths mad Clear

A Workshop for Small Business Owners and Entrepreneurs

This workshop debunks myths concerning:
  • Marketing Budgets
  • Attracting Clients
  • Search Engine Optimization
  • Social Networking
  • Measuring your Marketing Success
“Most new businesses simply don’t have large marketing budgets. However, that’s no excuse for not marketing. Because if you’re not getting your name out there, someone else will,.only it will be their name, not yours.” (Rickey Ex Gold – Score Business Writer)
 

Time is set aside for you to consult with marketing professionals and network your business with others.  Read more...