Tag Archive
austin marketing
blog
blogger
Blogging
brand
business blog
business credibility
chat
clear frog marketing
co tweets
domain names
dynamic networking tool
entrepreneur
facebook
followers
following
gain exposure
increase network
kelly klein
linked-in
marketing
new business owners
profit from linked in
public profile
retweeting
sales leads
SCORE AUSTIN
seo
Small Business
Small business marketing
small business owners
sobuzz
sobuzz marketing
Social Media
Social Media Marketing
social networking
story
trademarks
traffic to blog
tweet deck
tweet stats
twits
twitter
twittering
visibility
7 Steps to Measuring Your Brand’s Social Media Health
These are things I preach and thought that Maria put this very well – so I wanted to share the article that she had written so eloquently – Thanks Maria.
Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company’s blog.
Is Social Media Marketing Necessary?
Social Media has been the craze lately – everyone is abuzz with twittering, facebooking and linked-’inning’. (a new verb?? ) However as I teach people all around Austin what social media marketing is – I often ask ‘is it necessary?’
Every time I teach – I ask:
1. Who is your target audience?
2. Where does your target audience live? (and I don’t mean that geographically) – are they in coffee shops, online, visiting retail stores etc.
3. Will spending the time on SMM touch the lives of your customers?
High on SMM
I had an amazing experience today that I wanted to share. I had the honor and pleasure of speaking at SCORE Austin this morning. If you don’t know much about SCORE – I would tell you to run, not walk to their website and check out the amazing things that this non-profit has to offer. There is an extraordinary collection of people who have succeeded, failed and succeeded again in the largest of companies and they are offering their wealth of knowledge to those who don’t have the same experience to draw upon. They want to help small businesses and entrepreneurs succeed and will guide you anywhere from a business idea to implementation and marketing – at no cost!