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Find out how your audience is using Social Media

Published on June 7, 2010 By SoBuzzzzz

So…I’m putting together my final installment of a 3-part workshop on Social Media Marketing and came across this amazing tool by Groundswell - backed by Forrester.

Apparently, its been around for a while, but it took me a bit to discover it and now am sharing with you. Groundswell has put together what is called the  Social Technographics Ladder. This ladder classifies consumers into 6 overlapping levels of participation. Based on  survey data they show how participation varies among different groups of consumers, globally and have recently updated their ladder to include Twitter  -  We can now see how consumers behave using social media.  Read more...

High on SMM

Published on February 23, 2010 By ClearFrog

I had an amazing experience today that I wanted to share. I had the honor and pleasure of speaking at SCORE Austin this morning. If you don’t know much about SCORE – I would tell you to run, not walk to their website and check out the amazing things that this non-profit has to offer. There is an extraordinary collection of people who have succeeded, failed and succeeded again in the largest of companies and they are offering their wealth of knowledge to those who don’t have the same experience to draw upon.  They want to help small businesses and entrepreneurs succeed and will guide you anywhere from a business idea to implementation and marketing – at no cost!  Read more...

marketing myths made CLEAR

Published on January 6, 2010 By ClearFrog

Marketing Myths mad Clear

A Workshop for Small Business Owners and Entrepreneurs

This workshop debunks myths concerning:
  • Marketing Budgets
  • Attracting Clients
  • Search Engine Optimization
  • Social Networking
  • Measuring your Marketing Success
“Most new businesses simply don’t have large marketing budgets. However, that’s no excuse for not marketing. Because if you’re not getting your name out there, someone else will,.only it will be their name, not yours.” (Rickey Ex Gold – Score Business Writer)
 

Time is set aside for you to consult with marketing professionals and network your business with others.  Read more...