So…I’m putting together my final installment of a 3-part workshop on Social Media Marketing and came across this amazing tool by Groundswell - backed by Forrester.
Apparently, its been around for a while, but it took me a bit to discover it and now am sharing with you. Groundswell has put together what is called the Social Technographics Ladder. This ladder classifies consumers into 6 overlapping levels of participation. Based on survey data they show how participation varies among different groups of consumers, globally and have recently updated their ladder to include Twitter - We can now see how consumers behave using social media.