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Find out how your audience is using Social Media

Published on June 7, 2010 By SoBuzzzzz

So…I’m putting together my final installment of a 3-part workshop on Social Media Marketing and came across this amazing tool by Groundswell - backed by Forrester.

Apparently, its been around for a while, but it took me a bit to discover it and now am sharing with you. Groundswell has put together what is called the  Social Technographics Ladder. This ladder classifies consumers into 6 overlapping levels of participation. Based on  survey data they show how participation varies among different groups of consumers, globally and have recently updated their ladder to include Twitter  -  We can now see how consumers behave using social media.  Read more...

Need Help with Social Media Marketing?

Published on June 4, 2010 By SoBuzzzzz
Social Media

Kelly Klein

Kelly Klein brings 11 years of traditional Marketing experience to the table, but has most recently rounded out her biography by becoming a Social Media Strategist. She is a regular Social Media workshop teacher at SCORE Austin and also facilitates Social media round-tables in Austin.

She is available to speak at your group/meet-up, or event on a variety of topics including:

 

Social Media Marketing – The basics, definitions and scope
How to develop and implement a Social Media Strategy
How to manage your time, SMM campaign and return on investment  Read more...

Top 8 Mistakes Small Business Owners Make

Published on December 7, 2009 By ClearFrog

Author: Alex Bhaswara at http://savestanton.com/

When starting a small business most entrepreneurs are full of enthusiasm and high expectations, but, according to the US Small Business Administration, around 50 % of them fail within the first five years. Reasons for the failure are diverse and numerous, just like the risks involved in starting and running a small business. Here are some tips how to be within those 50 % of small businesses which manage to sustain and succeed.   Read more...