I read this article and wanted to share it with you all since I thought it was an interesting take on things. There are so many marketing firms out there that tout they will get you ranked on page 1 of Google. Personally, my firm does not offer this service because I do not believe its worth the money and effort. If you are not #1-3 on the organic links, its worthless and all the thousands of dollars spent to outside agencies are wasted. As you will see below – the algorithyms are constantly changing – emphasis on what search engines look for change and in the long run – how much ROI does it really gain you? I know it will take a little bit of retraining your brain since we’ve been told SEO- SEO-SEO for a while now, but I challenge you to think of a better way to spend your time marketing your company.
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles. Post written by Josh Catone
If you’ve used Twitter for more than a couple of hours, you’ve probably already seen a tweet or two containing a word with the hash symbol (”#”) attached to it. That’s what Twitter users call a “hashtag,” and at any given time at least one of them can usually be found among the trending topics on Twitter. But what exactly is a hashtag?