7 Steps to Measuring Your Brand’s Social Media Health

These are things I preach and thought that Maria put this very well – so I wanted to share the article that she had written so eloquently – Thanks Maria.

Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company’s blog.  Read more...

Need Help with Social Media Marketing?

Kelly Klein

Kelly Klein brings 11 years of traditional Marketing experience to the table, but has most recently rounded out her biography by becoming a Social Media Strategist. She is a regular Social Media workshop teacher at SCORE Austin and also facilitates Social media round-tables in Austin.

She is available to speak at your group/meet-up, or event on a variety of topics including:

Social Media Marketing – The basics, definitions and scope
How to develop and implement a Social Media Strategy
How to manage your time, SMM campaign and return on investment  Read more...

Is Social Media Marketing Necessary?

Social Media has been the craze lately – everyone is abuzz with twittering, facebooking and linked-’inning’. (a new verb?? ) However as I teach people all around Austin what social media marketing is – I often ask ‘is it necessary?’

Every time I teach – I ask:

1. Who is your target audience?

2. Where does your target audience live? (and I don’t mean that geographically) – are they in coffee shops, online, visiting retail stores etc.

3. Will spending the time on SMM touch the lives of your customers?  Read more...