Social Media Marketing – along with traditional marketing seem to have a few common myths that people inherently believe. I’ve tried to break the lemming thought process, but when you are not immersed in the world of Marketing – its easier to believe what you have been told. Here are a few…
Myth 1. Social Media Marketing is FREE. It is certainly free to sign up for Twitter, Linked-In and Facebook, but once you start thinking about the time and effort you put into the cost quickly rises. Think of it this whay – lets say you pay yourself $10/hour – and you blog, tweet etc a total of 2 hours a day every day - you have now spent $560 a month- a potential print ad. We tend to think our of time as free – and it needs to be factored in when putting together our Social Media Marketing plans.