So…I’m putting together my final installment of a 3-part workshop on Social Media Marketing and came across this amazing tool by Groundswell - backed by Forrester.

Apparently, its been around for a while, but it took me a bit to discover it and now am sharing with you. Groundswell has put together what is called the  Social Technographics Ladder. This ladder classifies consumers into 6 overlapping levels of participation. Based on  survey data they show how participation varies among different groups of consumers, globally and have recently updated their ladder to include Twitter  -  We can now see how consumers behave using social media.

What is even cooler….is if you are trying to determine your strategy and decide how your consumer uses Social Media – they have put together a tool for you  – check it out.

I give a great big 2 thumbs up to Groundswell! Thanks guys!

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Tags: Blogging, business blog, clear frog marketing, forrester, gain exposure, groundswell\, kelly klein, SCORE AUSTIN, segmenting audience, Social Media Marketing, social networking, social technographics, social technographics ladder, twitter, visibility

Posted in Small Business Social Media Marketing
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