May
10
Is Social Media Marketing Necessary?
Social Media has been the craze lately – everyone is abuzz with twittering, facebooking and linked-’inning’. (a new verb?? ) However as I teach people all around Austin what social media marketing is – I often ask ‘is it necessary?’
Every time I teach – I ask:
1. Who is your target audience?
2. Where does your target audience live? (and I don’t mean that geographically) – are they in coffee shops, online, visiting retail stores etc.
3. Will spending the time on SMM touch the lives of your customers?
I know when everything is shiny and new – it seems like we MUST have it, or MUST DO IT – but I caution people – if you don’t have the time, energy or inclination – it won’t work. SMM is like traditional marketing in the sense that not every commuinication channel is going to work for you business.
I know this sounds basic – but you would be surprised at how many people just want to know “HOW do I do it?” and never ask the question ‘IF I should do it”
If you want help deciding whether or not SMM is right for your business email me at Kinteractive@yahoo.com
