These are things I preach and thought that Maria put this very well – so I wanted to share the article that she had written so eloquently – Thanks Maria.
Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company’s blog. Read more...
So…I’m putting together my final installment of a 3-part workshop on Social Media Marketing and came across this amazing tool by Groundswell - backed by Forrester.
Apparently, its been around for a while, but it took me a bit to discover it and now am sharing with you. Groundswell has put together what is called the Social Technographics Ladder. This ladder classifies consumers into 6 overlapping levels of participation. Based on survey data they show how participation varies among different groups of consumers, globally and have recently updated their ladder to include Twitter - We can now see how consumers behave using social media. Read more...
Kelly Klein
Kelly Klein brings 11 years of traditional Marketing experience to the table, but has most recently rounded out her biography by becoming a Social Media Strategist. She is a regular Social Media workshop teacher at SCORE Austin and also facilitates Social media round-tables in Austin.
She is available to speak at your group/meet-up, or event on a variety of topics including:
Social Media Marketing – The basics, definitions and scope
How to develop and implement a Social Media Strategy
How to manage your time, SMM campaign and return on investment Read more...