So…I’m putting together my final installment of a 3-part workshop on Social Media Marketing and came across this amazing tool by Groundswell - backed by Forrester.
Apparently, its been around for a while, but it took me a bit to discover it and now am sharing with you. Groundswell has put together what is called the Social Technographics Ladder. This ladder classifies consumers into 6 overlapping levels of participation. Based on survey data they show how participation varies among different groups of consumers, globally and have recently updated their ladder to include Twitter - We can now see how consumers behave using social media. Read more...
Kelly Klein
Kelly Klein brings 11 years of traditional Marketing experience to the table, but has most recently rounded out her biography by becoming a Social Media Strategist. She is a regular Social Media workshop teacher at SCORE Austin and also facilitates Social media round-tables in Austin.
She is available to speak at your group/meet-up, or event on a variety of topics including:
Social Media Marketing – The basics, definitions and scope
How to develop and implement a Social Media Strategy
How to manage your time, SMM campaign and return on investment Read more...
Social Media Marketing – along with traditional marketing seem to have a few common myths that people inherently believe. I’ve tried to break the lemming thought process, but when you are not immersed in the world of Marketing – its easier to believe what you have been told. Here are a few…
Myth 1. Social Media Marketing is FREE. It is certainly free to sign up for Twitter, Linked-In and Facebook, but once you start thinking about the time and effort you put into the cost quickly rises. Think of it this whay – lets say you pay yourself $10/hour – and you blog, tweet etc a total of 2 hours a day every day - you have now spent $560 a month- a potential print ad. We tend to think our of time as free – and it needs to be factored in when putting together our Social Media Marketing plans. Read more...